Top 6 ON PAGE SEO Techniques
on page seo What are primary keywords,
on page seo Secondary keywords and tertiary keywords
●Keywords optimization
●Content optimization & planning
●Understanding Your audience for content planning
●What is the difference between keywords stuffing & keyword
placement
●External and Internal linking
●Metatags creation
●Creating Webpage in HTML
●Using google webmasters tool & website verification
●Sitemap creation
●Robots.txt
●Canonical tags, Broken Links, Redirection
●Page Speed and Page Loading Time
●Schema markup
●On Page and Technical SEO Tool
on page seo
The terms “primary keywords,” “secondary keywords,” and “tertiary
keywords” are often used in the context of keyword research and content
optimization. These terms describe the hierarchy and importance of
keywords within your content strategy. Here’s what each of these terms
means:
Primary Keywords: on page SEO
● Primary keywords, also known as head keywords” or “main keywords,” are the most important and central keywords in your content. They represent the primary topic or focus of your content. Primary keywords are typically broader and more general, and they often define the main subject matter of a web page Oran entire website. They are often the core
terms that users are likely to search for when looking for information related to your content.
● Example: If you have a website about fitness, your primary keyword might be “fitness tips.”
Secondary Keywords: on page SEO
● Secondary keywords, also known as “LSI keywords” (Latent Semantic Indexing), are related to and support the primary keyword. They provide additional context and depth to the
content. Secondary keywords are usually more specific and help you cover various aspects of the primary topic. They help search engines understand the comprehensive nature of your
content and its relevance to a range of related queries.
● Example: If your primary keyword is “fitness tips,” some
secondary keywords might include “weight loss tips,” “strength training advice,” and “nutrition guidelines.”
Tertiary Keywords: on page SEO
● Tertiary keywords are even more specific and detailed than secondary keywords. They help you delve deeper into subtopics or nuances related to the primary and secondary keywords. Tertiary keywords further enrich your content by addressing particular questions or providing specific information.
● Example: For fitness tips” as the primary keyword and “weight loss tips” as a secondary keyword, tertiary keywords might include “how to lose belly fat,” “cardio workouts for weight loss,” or “low-carb diet plans.”
The use of primary, secondary, and tertiary keywords allows you to create well-structured, comprehensive content that addresses a range of user queries and provides valuable information. It also helps in optimizing your content for search engines by making it more relevant to
a broader spectrum of search terms.
Keyword optimization, also known as keyword SEO or keyword
targeting, is the practice of strategically selecting and incorporating keywords into your content, web pages, and other digital assets to improve their visibility in search engine results. Effective keyword optimization can enhance your website’s search engine rankings, drive
organic traffic, and improve the overall user experience. Here are the key
steps to optimize keywords:
Keyword Research:
● Start by conducting thorough keyword research to identify the most relevant and effective keywords for your content or website. Use keyword research tools (e.g., Google Keyword
Planner SEMrush) to find keywords with a balance of search volume, relevance, and competition.
Understand User Intent:
● Analyze the intent behind the keywords you’ve selected. Are users looking for information, products, services, or answers to specific questions? Tailor your content to align with user
intent.
Select Primary Keywords:
● Choose a primary keyword for each piece of content. This keyword represents the central topic of your content and should be included in essential elements like the title, headings, and the introductory paragraph.
Incorporate Secondary and Tertiary Keywords:
● Utilize secondary and tertiary keywords to provide depth and relevance to your content. Include these keywords in subheadings, body text, and meta descriptions.
Avoid Keyword Stuffing:
● Avoid over using keywords in your content. Keyword stuffing, or the excessive use of keywords in an unnatural manner, can lead to penalties from search engines. Focus on natural and user-friendly content.
Meta Tags and Descriptions of on page seo
● Optimize meta titles and meta descriptions for web pages, ensuring that they contain relevant keywords and accurately describe the content. These elements are often displayed in
search engine results and influence click-through rates.
URL Structure:
● Incorporate keywords into your URLs. A clean, descriptive URL structure can improve both user experience and on page seo.
Image Alt Text:
● Use descriptive keywords in the alt text of images on your website. This not only enhances accessibility but also contributes to image SEO.
on page SEO
on page SEO
